BUSINESS LETTERS

Introduction - New Product to Distributor

A letter following up a meeting that you had with a distributor to introduce a new product.

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Dear …

RE:  New [Name of Product/Service]

Thank you for the time you gave to [Name of Colleague] and me earlier this week.  It was a real pleasure to meet you. 

As [Name of Colleague] mentioned in our meeting, we are introducing a new [name of product/service] that should allow you to significantly increase your sales revenue this year.  As discussed, we believe this [product/service] will be very appealing to your customers.  We are more than willing to assist you in taking this to your marketplace and I will personally make myself available to you to help you in any way with your marketing campaign. 

I have a strong sales and marketing background and would welcome the opportunity to work together with you to develop some marketing strategies in launching this new [name of product/service].  Please feel free to use me as a resource anytime.  We want to see you succeed with this and when you succeed, we succeed.

I will be in touch with you in the next few days to continue this discussion.

 

Sincerely,

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